How to Attract Buyers

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When it comes to bringing in new buyers, you want to make sure that what you're offering are the latest trends. Where to start on those trends can often be tricky. NAHB says the best place to start is in the laundry room.

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According to a survey by them (National Association of Home Builders), in What Home Buyers Really Want (2019 edition), laundry rooms and energy-saving features such as Energy Star appliances, energy-efficient windows, and whole house green certification are among the most wanted home features.

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The kitchen is all about big open floor plans nowadays. Eighty-six percent (86%) of home buyers prefer their kitchen and dining room to be entirely or partially open. Top finishes include stainless steel appliances (67%), granite or natural stone kitchen countertops (57%), and white kitchen cabinetry (32%).

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The location also matters to buyers. According to the report, suburbs are the most desirable home location (64%), followed by a rural setting (24%) and the central city (11%).

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Builders should keep their eye on rising trends, including farmhouse styles with ample amounts of wood; engineered quartz countertops; vinyl and resilient flooring; wireless controls; open interior and exterior spaces in the kitchen; and higher-end fixture installations in the bathroom, such as wall-mounted sinks, faucets, and toilets.