Nowadays, we see more 55+ communities going up, but what do their amenities look like? What moves this age group? From what I’ve observed, golf courses, shuffleboard, tennis, bocce ball, a pool area, and billiards all seem of interest. Of course, there are some clubs and guilds for that community. However, are they having fun even though it's the same activity over and over again?
“Margaritaville” is an excellent example of a community created by the people who live in it. According to Mollie Carmichael, Principal at Meyers research: “...it’s the consumer who is the brand, not the other way around”. They adapt and grow as a new community in their way.
Here at CCWO, we embrace our customers and seek to build a community. We’re not just building a city for people to live in, shop in, and eat in. What we are building is a small community for our residents to embrace and make their own. There will always be something different to do and not just within the development itself, but also nearby. We are confident that our residents will become our advocates, recommending us to their friends.
Learn More about DPZ: https://www.dpz.com/About/People
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